Augmented Reality for Marketing

90x

AR is 90 times more engaging than text-based content.

94%

AR-based product interactions result in 94% higher conversion rate

Tata Group enables World's First Try-On in the Metaverse using Vossle

Tanishq, a Tata product, chose Vossle to create and launch a one-of-a-kind jewelry tryon experience for its metaverse, Rivaahverse. It is the world’s first virtual tryon experience that was implemented in a metaverse.

Users could select the piece of jewelry in the Rivaahverse, try it on themselves in the real world, and then continue exploring the metaverse.

"We are pleased to launch India’s first jewelry collection on the Metaverse platform."

Ajoy Chawla

CEO, Jewelry Division at Titan Company

ar transformation

Communicate with AR

Clear, Direct & Influencial

Text Image Video Vossle AR

Ease of creation

Very easy to create
Mildly difficult; require mid-level expertise
Difficult to create; Time taking and requires expertise
Easy to create; No expertise require; Vossle platform is enough

Shareability

Very easy to share due to low storage space and bandwidth requirements
Very easy to share due to low storage space and bandwidth requirements
Easy but take space and require good internet bandwidth and connection or it loses quality
Very easy; A link is enough; The experience can be created with low network bandwidth in mind to maintain quality

Engagement

Very low engagement; No one wants to read especially youth
Good for first impressions but struggles to hold attention for a longer session
Great engaging capability but fail to involve the users and make it bidirectional engagement
Highly capable to engage the audience for longer sessions through three-dimensional interactive content

Eye-catching

Nothing attractive to offer
Visuals can be eye-catching with high expertise
Videos are more attention-grabbing than images
Has the highest level of eyeball-catching capability through real-time digital overlay

Interactive

NA
NA
NA
Very high interaction level that was absent till now

Immersive

NA
NA
NA
Highly immersive; can cover the user from all sides and change their environment altogether

Three dimensional

NA
NA
NA
Yes

Benefit-Cost Ratio

Low: as cost and benefit both are low
Medium: Cost is low but benefits are also limited
Low: High benefits but the high cost
Very High: High benefits with very low investment with Vossle

Augmented Reality is deepening consumer’s interactivity & immersion

Augmented Reality
Video
Image
Text

90x

12x

Average Time Spent on consuming different the types of content

METAVERSE

Cash in on the trillion-dollar opportunity

Launch your wide-reaching, persistent, and omnipresent virtual presence in the Metaverse. We are your partner through your transition from the real to the virtual world to capture the metaverse market.

 

Marketing your product Taking offline to online

It is a common sight that companies flush down their marketing budget by trying to include the AR element in their marketing campaigns in the wrong way. Even allocating sufficient budget to incorporate AR into the marketing strategy does not promise optimum ROI due to the high costs involved.As a result, when a brand launches their AR based marketing campaigns, it is not able to garner enough users due to the third party app installation.

Create the Brand Buzz Using WebAR

Every second, a lot of businesses are transforming their marketing strategies to market their brand better. Thus, the competition to make the presence of your brand felt is ever-increasing. If not done properly, the marketing campaign can prove to be a disaster. AR can help you to bring about the wow factor in your marketing campaign with its webAR technology. WebAR in marketing is a powerful tool for online and offline businesses alike to make their mark in a short time and in an effective manner.

WebAR in Marketing during Television Shows and Adverts

Various TV shows can leverage webAR in marketing to advertise themselves with the help of AR. Vossle-enabled QR code can be shown on the screen and the audience can interact with some element of the show in their own reality after scanning the QR code.

Leveraging Ecommerce

While purchasing and choosing items online on ecommerce websites, the product can have a Vossle AR enabled QR code which can allow the customers to interact with the product with the help of life-sized 3D webAR visualizations.

Get the right WebAR Experience using Vossle

We have highlighted only some of the use cases above. The field of marketing is vast one and you can always come up with new ideas to get into the head of your customers. The ability to decide the right kind of technology to use for your business varies highly with your specific use case.

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