Nothing grabs our attention more than unique campaigns. This gamified campaign is one such example that attracts much interest, especially from Millennials and Gen Z. Pond’s leveraged this fact by creating an Augmented Reality Game on Vossle of one of their products and integrated it into their D2C website.
This gamified experience included players popping the bubbles with their head and face movements. The more bubbles they pop, the more radiant and glowing their skin turns just like Pond’s beauty cream.
Once the experience gets over, users are offered discount coupons and the option to add the product to their cart. From there they can make the final purchase.