Augmented Reality (AR) and Artificial Intelligence (AI) advertising are innovative and rapidly growing fields in the advertising industry. On one hand, AR involves overlaying digital content onto the real-world environment allowing users to interact with virtual objects as if they were part of the physical world.
On the other hand, AI involves using algorithms and machine learning to analyze large amounts of data and provide insights and predictions that can be used to optimize advertising campaigns.
Together, AR and AI create new opportunities for advertisers and bring personalized, interactive, and immersive ad experiences to the user as per their individual interests, preferences, and behaviors. This creates a unique and memorable experience for the user, which can help to increase brand awareness, engagement, and conversion rates.
In this blog, we will discuss how the combinatorial power of AR and AI is changing the advertising landscape.
Augmented Reality Advertising
Augmented Reality advertisements also knowns as AR advertisements or, simply, AR ads are a form of advertisements that use Augmented Reality to immerse viewers into the advertising content. These ads overlay interactive digital 3D models onto viewers’ real-world environments so they engage and interact with the brand experience in real-time.
The uniqueness of AR ads offers multiple benefits to businesses, especially when combined with the power of Artificial Intelligence(AI). These ads offer:
- A fresh way of user-brand interaction enhanced by digital interaction
- 3D visualization to bring clarity to the products and services,
- Personalization to meet the needs and demands of the targetted audiences,
- A playful experience to engage users for longer sessions and much more.
We will discuss the benefits in detail in the comings section. For now, let’s just understand more about AR ads and bust some misconceptions.
AR Advertisements: Easy, Fast, and Effective
Contrary to what many think, AR ads are super easy, fast, and cost-effective.
Easy to Create
People think that creating AR would require hiring a large team of expert developers working round the clock to create a whole new reality that immerses the user. But it is now like that.
There are platforms like Vossle that allow businesses to create AR experiences in just a few minutes. All that is needed is to upload 3D models, choose settings as per choice and submit.
That’s it, the AR experience is ready along with the QR code and link to share it anywhere, at any time, want.
Easy to Access
Further, on the users’ end, AR ads are super easy to access. They don’t need to have highly sophisticated devices, the camera of their smartphone is enough. All they need is to scan the QR code and enter the experience.
They can see digital objects in the real world and interact with them as if they are right there.
As soon as they scan the QR code the web browser in their smartphone opens up and starts scanning the environment. Then, it places the digital object as per the specification of the experience. Users do not need to download any special software. The experience runs on their device in no time.
Moreover, with the advent of 5G technology, the quality of AR ads are only going to increase multiple time. 5G technology enhances AR ads by providing faster data speeds and lower latency. Thus, the AR ads immerse users in super high-quality visuals with a more enriched experience through the high computational speed.
Another myth is that AR ads are very costly to create, you need a large team with ultra-modern devices and whatnot. However, this is also false.
All you need is a platform like Vossle wherein you can subscribe to the SAAS platform for a very minimal fee and create as many AR ad you want quickly and easily.
Now, the question comes what are ways you can deploy these AR advertisements to reach as wide an audience as possible
4 Ways to Deploy AR Advertisement
AR ads can be deployed both directly and indirectly. The direct method is the inline AR or Website AR advertisement while the indirect methods are Print media AR advertisements, TV AR advertisements, and OOH AR advertisements.
Inline AR Advertisements
These AR advertisements are embedded into the ad units of a webpage just like a normal online advertisement. However, their ability to use AR technology make them stand out.
This means that as soon as the website visitor lands on the webpage, the ad gets activated and overlays digital elements on the user and their environment. The user would see themselves on the screen surrounded by interactive digital elements.
These ads were launched globally by Vossle and have transformed online advertisement completely by performing exceptionally well on all advertisement metrics such as user engagement, reach, session duration, CTR, etc.
Print AR Advertisements
Print AR Advertisements are the ones wherein a QR code is printed along with the printed ads. When the reader scans the code through their smartphone, the AR experience gets triggered and the reader can interact with the digital elements.
Prints AR ads are suitable for all kinds of printed media such as newspapers, magazines, books, business cards, brochures, etc.
TV AR Advertisements
These AR advertisements are flashed on the TV screen with the QR code. Viewers scan the QR code through their mobile phones and the AR experience gets triggered.
OOH AR Advertisements
Out-of-Home or OOH AR advertising places QR codes in outdoor media such as billboards, posters, wallscapes, etc to convert them into AR-enabled advertisements. Such advertisements can be placed anywhere on billboards, public transit, street furniture, and other alternative OOH ads.
All these AR advertisements help advertisers offer experiences that users have never seen before.
AR Ads for Playful and Personalized User Experience with Fast Decision-making
Now you might want to know what options you have with these AR advertisements i.e. what are they capable of and how you can tap their potential. Here are a few examples of ways you can use AR advertisement:
You can offer AR Product Demos through your advertisement. This allows users to explore and interact with products in 3D and helps users better understand the product’s features, functions, and benefits.
You can also offer AR Gaming for fun-filled gamified advertising experiences to engage your audience for longer sessions possible.
Another interesting utility is that of AR Try-On wherein you can let users virtual try on your products such as clothing, jewelry, or makeup. Users visualize how a product would look on them and make a better purchase decision that favors both the businesses and the buyer while reducing the chances of returns.
Lastly, you can create location-based ads tailored to the user’s location and surroundings. This leads to a more personalized experience that the audience of the current generation prefers and finds war more interesting than non-personalized alternatives.
AR has gained more power ever since AI joined forces with it. Now that we have covered AR advertisement, it’s time we discuss the role of AI in the advertising space and how they both are working together to bring about impactful advertising campaigns across the board.
Role of AI in Advertising – Campaigns that Convert
AI has made machines smart. Now, they are able to do tasks that require thinking, analyzing, and decision-making, something only humans possessed till now.
AI-enabled machines can assess and analyze situations, learn new things, understand and process human language, recognize objects, make decisions on the basis of past learning, and all this without any human intervention.
AI is one of those technologies that have the power to alter the world, and the advertising industry is not untouched. Here are some key ways AI is transforming the advertising industry:
Personalized Advertisement for High Relevance
AI is capable of scanning huge amounts of data and making smart decisions on that basis. In the advertising field, this means they can go through the data like their demography, interests, buying behavior, etc. of millions of users and relevant campaigns. Such a high relevance for the consumer means a conversion rate.
As per the Adobe report “The State of Content: Rules of Engagement.”, 56% of B2C customers prefer personalization in all their interactions with the brand or vendor.
Similarly, 47% of B2C consumers say that brands could do a better job by aligning their engagement activities with their preferences.
AI helps businesses by analyzing user data and behavior to create personalized advertising content. This means that ads can be tailored to particular individual preferences that engage the user to a much higher degree.
Further, AI can be used to optimize advertising campaigns in real-time, based on performance data and user behavior. This allows for continuous improvement and better results over time.
Better Audience Segmentation and Targeting
Irrelevant content is the top reason consumers don’t engage more often. AI brings relevance to advertising campaigns.
AI-powered systems can analyze large amounts of data to identify the most relevant audience segments for an advertising campaign. This ensures that ads are targeted to the right people, leading to higher conversion rates and improved ROI.
From Reactive to Proactive Advertising
AI is a powerful tool that can take in a vast amount of information and analyze them to make better decisions and keep getting better at it with time.
The huge user data available these days lets AI predict future trends and insights with accuracy. This helps decision-makers make proactive decisions rather than the traditional reactive decision-making approach that relies on trial and error.
Moreover, the post-deployment analysis of the advertising campaign helps AI further improve its decision and churn out ad campaigns better than before.
All these benefits of AI were at the back end of the campaigns, AI joining AR also transforms the front end i.e. the aspect visible to the user.
Enhancing Creativity and Personalization in AR with AI
In this section, we will discuss how the combinatorial power of AR and AI works.
- It starts with AR capturing real-world images or video through a device’s camera.
- AI analyzes the captured images or video in real time, using computer vision algorithms to identify objects, people, and other relevant information.
- Based on this analysis, AI-powered AR systems can then generate and overlay virtual objects or information that is contextually relevant and enhances the user’s experience.
However, the best part is AI algorithms can also be used to personalize the AR experience for each user, by analyzing user data and preferences to deliver more relevant and engaging content. As the user interacts with the AR experience, AI can track their behavior and preferences, allowing for real-time optimization and personalization of the experience.
Then, AI-powered analytics of the users’ interaction and behavior during the aR experience can be used to measure the effectiveness of AR campaigns and optimize future campaigns.
One notable use case of AI is of Vossle AR platform. The platform has integrated ChatGPT to help users get AI generative images just by typing their requirements into the chat box. The AI develops a high-quality and immensely creative image that Vossle users can use in the AR experience they create. Thereby, making their work easier and better. Let’s see the benefits of AR-AI ads in detail.
Benefits of AI-backed AR Advertisement
By and large, we have already covered the benefits of AR and AI for advertising in separate sections above. However, in this section, we will see how these two work together in combination.
High Conversion Rate:
As we discussed above, by using AI-powered algorithms, advertisers can analyze user data and deliver personalized ads through AR experiences. This means that ads can be tailored to individual preferences, behavior, and location to identify the most relevant products or services to advertise through AR.
Thus, the advertising is targeted to the right audience, attains higher engagement rates, and leads to skyrocketing conversion rates.
Immersive and Memorable Brand Experiences
AR allows users to interact with a brand in a more immersive way. By using AI, advertisers can create AR experiences that are more interactive and engaging, providing users with a unique and memorable brand experience.
This is because the AR experience back surprise and novelty. And our brain loves innovative surprises and keeps them safely stored in memory cells for future reference.
Real-time Analytics for Highly Optimized Campaigns:
By using AI-powered analytics, advertisers can measure the effectiveness of AR advertising campaigns in real time. This allows them to make data-driven decisions and optimize campaigns to achieve better results.
Improved Customer Engagement:
AR and AI can be used to create gamified experiences that encourage users to engage with a brand. This can lead to higher levels of brand loyalty and customer satisfaction.
In conclusion, the combination of AR and AI in advertising is transforming the way brands connect with their audiences.
With the ability to analyze large amounts of data and create personalized content, AI can target specific audiences with precision. AR technology allows this content to be delivered in an interactive and immersive way, providing users with unique and memorable experiences.
The result is a more engaging and effective advertising experience for the user, which can lead to increased brand awareness, customer engagement, and higher conversion rates.
As technology continues to evolve, we can expect to see even more innovative and exciting applications of AR and AI in advertising.