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How Augmented Reality (AR) is going to transform Retail?

ar in retail

Gartner estimated that over 100 million consumers used AR to shop in 2020. While 66% of people say they are interested in using AR for help when shopping.

With the help of Augmented Reality, retailers can customize and personalize the shopping experiences of these 100 million people as opposed to traditional retail experiences where most users would have a similar shopping experience. With targeted offerings in the retail space, AR shoppers are able to have a more impactful, personalized shopping experience.

Operating a store in such a competitive market is already a challenging business, with the ever-growing demand for creativity and the ability to stand out. Therefore, retailers have never shied away from experimenting and choosing to adopt new technology. Augmented Reality can help them to provide a unique experience to their users.

The act of shopping has undergone massive changes in the past few decades with shops shifting online and people getting to buy things from the comfort of their couch. A huge number of people prefer shopping online these days instead of going out to the store.

With the COVIID-19 pandemic, more and more retail stores have been forced to shift their proceedings online. This opens the gates for Augmented Reality to be incorporated into advertising and e-commerce, revolutionizing the shopping experience manifold.

Augmented Reality in retail comes with multiple benefits not only for retailers but also consumers, creating a win-win situation for both parties.

AR in retail is not a new concept with multiple businesses and agencies already testing its benefits such as AR product visualization, personalization as well as AR sales campaigns, and growing their businesses and customer base. As a result, consumer usage also rises.

The Problems Faced in Traditional Retail Marketing

With the constantly changing demand and supply of goods, marketing needs a much-needed makeover for increasing sales and capturing the attention of people. There are several things about the traditional ways of retail that are either obsolete or not powerful enough as strategies in today’s times. Some of these issues are as follows:

How AR in Retail Can Alleviate These Problems

Augmented reality is a powerful tool to transform the way business has been conducted until now. People now get a more customized and personalized service at the click of a button virtually which is even impossible at times in real life!

Let us take a look at how Augmented Reality can nip the above-mentioned problems and more at the bud easily.

Bottom Line

Understanding how Augmented Reality will help you meet your customer’s satisfaction is of paramount importance when you take your services online. Using AR in retail can help you sustain your flair and using it as a long-term strategy can not only benefit retailers but also consumers and help both parties find lasting success.

With the pandemic raging with no end in sight and online shopping continuing to be the safest and most convenient way of shopping, Augmented Reality, with its product visualization and other benefits, surely is the savior we did not know we needed!

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